The user notifications went out at three PM on November 3rd.
The message, drafted carefully, said: "Digital Pind will be shutting down on November 5th at 9 PM IST, in compliance with a regulatory order. We know this is painful. We are giving you 48 hours to download your conversation history and data. We are deeply sorry."
It did not say why.
It did not say what had happened.
In the forty-eight hours between the notification and the shutdown, the conversation volume on Digital Pind increased by 340%.
2.3 million people saying goodbye.
Or being said goodbye to.
The distinction was not always clear.